YOU GROW GIRL!
YGG is a movement for girls and women of all ages to come together and create bold beautiful experiences, build community, and break barriers. We want you to find your wholehearted self, live a life you love and face the world with unshakeable confidence. Together we are a force of change, the change we have always wanted to see for women and the one You Grow Girl is promising to make for girls.
INTERVIEW INSIGHTS + USER PERSONAS
13 years old
Lives in rural setting
In middle school
"It would help the girls a lot to know the importance of sleep, eating healthy, but also mental health awareness"
Community college professor
Mom of 3
Re-entered the workforce once kids were settled
"Middle school kids need unstructured time to figure themselves out and hand out with friends"
20, college sophomore
Part-time nurse at ACR Homes
"I feel most capable when I can be a leader or am knowledgeable about a topic"
This wire frame and these stickers helps move forward Mary’s goal to have a website for the girls and their parents. It's like if a school’s website and Club Penguin had a baby.
Click through below. Select an image to view it larger.