• Facebook - White Circle
  • Instagram - White Circle

920 Delaware St. SE. Minneapolis, MN

 © 2019 Design U

Square Color.png



Understanding your user is no easy task. The Research and Strategy division is devoted to working directly with users to improve products and systems for more effective market solutions. The R&S group offers user verification studies, market research, competitor analysis, and idea generation for our clients.


Every project starts with a “How might we” statement (sometimes more than one) which will outline the direction and goals of the project.


Following a course throughout the semester, the projects begin with benchmarking and market research, followed by interviews, unpacking and ideating, resulting one a cohesive finalized report.


At the end of the semester and completion of the project, the team will present the final deliverables in the form of a final report, including applications and next-step consulting suggestions.


Design U's Research + Strategy team partnered up with Sezzle, an online payment solution that works with companies to offer installment plans. 

Our team worked to improve the check-out experience for shoppers.

Current Research + Strategy Clients

Team Women

Young Builders and Designers