Understanding your user is no easy task. The Research and Strategy division is devoted to working directly with users to improve products and systems for more effective market solutions. The R&S group offers user verification studies, market research, competitor analysis, and idea generation for our clients.
Every project starts with a “How might we” statement (sometimes more than one) which will outline the direction and goals of the project.
Following a course throughout the semester, the projects begin with benchmarking and market research, followed by interviews, unpacking and ideating, resulting one a cohesive finalized report.
At the end of the semester and completion of the project, the team will present the final deliverables in the form of a final report, including applications and next-step consulting suggestions.
Design U's Research + Strategy team partnered up with Sezzle, an online payment solution that works with companies to offer installment plans.
Our team worked to improve the check-out experience for shoppers.