Understanding your user is no easy task. The Research and Strategy division is devoted to working directly with users to improve products and systems for more effective market solutions. The R&S group offers user verification studies, market research, competitor analysis, and idea generation for our clients.


Every project starts with a “How might we” statement (sometimes more than one) which will outline the direction and goals of the project.


Following a course throughout the semester, the projects begin with benchmarking and market research, followed by interviews, unpacking and ideating, resulting one a cohesive finalized report.


At the end of the semester and completion of the project, the team will present the final deliverables in the form of a final report, including applications and next-step consulting suggestions.


Design U's Research + Strategy team partnered up with Sezzle, an online payment solution that works with companies to offer installment plans. 

Our team worked to improve the check-out experience for shoppers.

  • Facebook - White Circle
  • Instagram - White Circle
updated colors_Square Color.png

920 Delaware St. SE. Minneapolis, MN

 © 2020 Design U